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WIPO Launches Open Enrolment Executive Program

by Ulrika Lomas, for, Brussels

27 September 2006

Senior executives, including several presidents, chief executive officers and executive directors from business organizations in over 20 countries participated in the first open enrolment executive program – entitled 'Strategic Intellectual Property Management' – which was held at the headquarters of the World Intellectual Property Organisation last week.

WIPO Director General, Dr Kamil Idris announced following the conclusion of the inaugural program that he was delighted with the overwhelming response to the course and its successful conclusion, which he said underlined the demand among the business community to develop a better understanding of how to integrate intellectual property (IP) into their business strategies.

He went on to state that:

"In today’s knowledge economy, the intellectual property system is a crucial element in enhancing business value. An intellectual property business strategy is a "must" for any company seeking to enhance and maintain its advantage in today’s highly competitive marketplace."

Dr Idris said that the WIPO Worldwide Academy was committed to providing high quality and innovative IP education and that it would continue to develop and hold programs to meet the unprecedented growth in demand for IP education.

In launching the Program, Mr Yo Takagi, WIPO Executive Director, underlined its strategic importance to business enterprises and observed that:

"IP has become a global, business-driven, dynamic and strategic tool for the business enterprises. Executive managers of successful companies have realized it and they have leveraged the power of IP for value creation in the global market place."

The two-day intensive program also reviewed the latest trends and best practices in the field of IP management. Participants examined the important role of IP as a strategic business tool and explored how it can be leveraged for enhanced and enduring competitive advantage. The program considered some of the innovative ways of integrating IP portfolio management strategy into the corporate business, marketing, finance and technology management strategies of companies for additional value creation, extraction and transfer.

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