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Sweden To Abolish Print Media Advertising Tax

by Ulrika Lomas, Tax-News.com, Brussels

08 September 2017


Sweden's Government has announced a proposal to abolish the tax on advertising revenue paid by certain print publications, which is intended to enable them to better compete with online news sources.

The Government said that the measure would be introduced on January 1, 2018, and would affect a total of around 30 newspapers, magazines and other periodicals.

The tax currently applies to advertising revenue in excess of SEK75m (USD9.4m) at a rate of 2.5 percent.

According to the Government, around 10 publications earn enough advertising revenue to pay the tax. The remaining firms subject to the rules will also benefit by no longer being required to submit an advertising tax declaration.

The Government said in a statement it "hopes that this will help to maintain a viable daily press throughout the country."

"In the times we live now, with all [the] rumors online and 'fake news,' we think the daily press we have in Sweden is incredibly important," said Minister of Finance Magdalena Andersson.

"One way to support it is to abolish the advertising tax," she added.

TAGS: Finance | tax | Sweden

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