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Sunreef Launches China Office At Hainan Rendezvous

by Mary Swire,, Hong Kong

20 March 2013

Polish luxury catamaran manufacturer Sunreef Yachts has announced the launch of a new representative office in Shanghai, China, to tap demand in the burgeoning Asia market.

The Chinese division of Sunreef will seek to create awareness of the brand in the Chinese market at the Hainan Rendezvous in Sanya, scheduled for the end of March, the China International Boat Show in Shanghai in April, and the Hong Kong Gold Coast Boat Show in May 2013.

The Hainan Rendezvous event, which last year saw attendance from 20,000 visitors, and more than 10,000 specially invited VIPs, has been chosen as the venue for the world premier of Sunreef's latest model, designed for a Chinese client, the Sunreef 70 Sail FENG, which will be delivered in March 2013. Sunreef said the events would allow the firm to build up a wider understanding of the Chinese market, and tout its new 60-foot and 70-foot power boat models.

Explaining its expansion into China, Sunreef pointed out the undeniable market potential the nation presents to yacht manufacturers. Ewa Stachurska, Sales Director at Sunreef Yachts China, commented: "Certainly, this market is still immature and yachting is perceived more as a business-related activity helping to maintain professional relationships than pure pleasure or a hobby. Sunreef Yachts wants to make sure that all interested emerging enthusiasts know of our product range. We can already observe an increasing interest in catamarans, and a curiosity towards catamaran-yachts. Since the opening of the office, we have received many inquiries about our yachts from potential clients, media and brokers. The actual presence in China has brought an immediate increase of interest."

TAGS: marine

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