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Simrad Improves Acclaimed Echo Sound Technology

by Lorys Charalambous,, Cyprus

22 September 2009

Simrad, one of the world’s most recognized brands within professional fishing electronics, showed its brand new echo sounder, the ES70, for the first time at the World Fishing exhibition in Vigo, Spain, on September 16-19, 2009.

The new, high quality system is based on the Simrad ES60 echo sounder, which is the clear market leader in echo sounders for the professional fishing industry, with over 3,500 vessels using it to improve catch efficiency worldwide.

“With such a strong ES60 user-base, we have had to work very hard to make the ES70 even better than its predecessor, but I believe we have achieved that goal,” comments Mads Dahl, Sales & Marketing Director, Simrad. “We have also had to consider the thousands of existing users, so reflecting our long tradition of prioritizing existing customers whenever a new product is launched, the upgrade path to the ES70 is very straightforward and cost-effective. We hope that the majority of ES60 users will take advantage of this over the coming months.”

The new ES70 can operate with various different transceivers and transducers, from 18 kHz up to 333 kHz as Single Beam or Split Beam depending on the depth requirements. It includes all the features found on the ES60, with a number of sophisticated additions and enhancements that help to make it easier to use and to improve catch efficiency, including:

  • New user-friendly operating software – intuitive menu structure with multiple languages for quick and easy to understand operation
  • New automatic features – range dependant pulse length, seamless auto range and screen history memory buffer
  • New bottom detector – improved fish/bottom separation performance
  • New bottom hardness calculator – more efficiency for fishing including scallopers and other shellfish fisheries
  • New zoom window – fish size and volume in user selected area; move zoom area on screen to measure fish size and school density on different targets
  • New 3D fish plot view – Cone view – view the fish plot in relation to vessel and depth.

“With the introduction of the ES70 echo sounder, Simrad strengthens its position as the market leader in high end echo sounders,” continues Dahl. “Many echo sounders on the market offer attractive feature sets but it is much harder to match the high performance that the ES70 provides. With consistent and trustworthy performance, like its predecessor, the ES70 is set to become a key tool for efficient and sustainable fishery.”

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