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Mexico Joins WIPO's International Trademark System

by Glen Shapiro,, New York

26 November 2012

Mexico deposited its instrument of accession to the international trademark system with the World Intellectual Property Organization (WIPO) on November 19, 2012, bringing the total number of the system's members to 89.

The Madrid System for the International Registration of Marks (Madrid System) is said to offer trademark owners a cost effective, user-friendly and streamlined means of protecting and managing their trademark portfolio internationally.

Under the WIPO-administered Madrid System, a trademark owner may protect a mark with its Community Trade Mark by filing one application, in one language, with one set of fees, in one currency. Applicants must apply for trademark protection in a relevant national or regional trademark office before seeking international protection, but the latter, under the Madrid System, produces the same effects as an application for registration of the mark in each of the contracting parties designated by the applicant.

The Madrid System will enter into force with respect to Mexico on February 19, 2013. WIPO Director General Francis Gurry welcomed Mexico’s accession, noting that “Mexico is the third country in the Latin American region to join the Madrid trademark filing system.” Mexico’s Institute of Industrial Property (IMPI) is also among the top fifteen IP offices receiving the highest number of trademark applications worldwide.

“Its accession to the Madrid System will assist enterprises in Mexico that are seeking to expand their markets overseas,” Gurry continued. “It will also assist WIPO in achieving its objective of transforming the Madrid System into a system with truly global reach.”

He congratulated IMPI for putting in place state-of-the-art practices that are supported by a modern information technology infrastructure and by competent human resources, and added that “Mexico’s legal and institutional framework will guarantee the successful implementation of the Madrid Protocol in Mexico.”

Mexico becomes the fourth Spanish speaking country in the Madrid System. Spanish was introduced as a working language of the Madrid System in 2004, and has facilitated the way for its expansion and consolidation in the Latin American region.

In the midst of current global economic conditions, the Madrid System has still shown signs of strength. 2011 saw the highest number of international trademark applications ever filed under the Madrid System, with 42,270 applications, or a 6.5 % increase compared with 2010. Moreover, from January to October, 2012, the number of international applications filed has increased by 4.4%, compared to the same period last year.

TAGS: business | trademarks | Intellectual Property | law | intellectual property | Mexico | trade

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