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International Trademark Filings Set New Record

by Glen Shapiro,, Brussels

14 March 2012

2011 saw the highest number of international trademark applications ever filed under the World Intellectual Property Organization’s (WIPO’s) Madrid System for the International Registration of Marks (Madrid system) with 42,270 applications, or a 6.5% increase compared to 2010.

The WIPO-administered Madrid system offers a trademark owner the possibility of having a mark protected in up to 85 countries by filing one application, in one language (English, French or Spanish), with one set of fees, in one currency (Swiss Francs).

“The Madrid international trademark system enables individual businesses to protect their brands in line with their export strategies and provides excellent value for money. The recovery in Madrid system activity that we witnessed in 2010 was further consolidated in 2011, where a new record was established for the number of international trademark applications filed,” said WIPO Director General Francis Gurry.

With some 24,275 international applications, European Union (EU) countries jointly accounted for 57.4% of the total in 2011. These figures include international applications filed through the national European trademark offices of the countries concerned, as well as those filed through the EU Office for Harmonization in the Internal Market (Trade Marks and Designs).

The largest growth rates amongst the top ten countries in the system came from the Russia (35.6%), followed by the EU (24.5%), the United States (15.5%) and China (11.5%).

With 125 international trademark applications, Novartis (Switzerland) was the largest filer in 2011, followed by Philip Morris (Switzerland), Boehringer Ingelheim Pharma (Germany), Richter Gedeon Nyrt (Hungary), Nestlé (Switzerland), Philips (Netherlands) and BMW AG (Germany). Henkel (Germany), with a total of 2,364 international registrations, holds the largest number of registrations under the Madrid system.

WIPO also recorded some 21,750 international trademark renewals in 2011, reflecting, it was said, the continued value that businesses place in their established brands, at a time when there is a level of uncertainty in the global economic situation.

TAGS: Russia | business | trademarks | Hungary | Netherlands | law | intellectual property | China | Germany | Switzerland | United States | trade | European Union (EU) | Europe

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