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Google Files First Lawsuit Over 'Click Fraud'

by Glen Shapiro, LawAndTax-News.com, New York

25 November 2004


Online search portal Google has filed a lawsuit against Auctions Expert International, alleging that the internet marketing firm signed up to display Google's text advertising on its site for the sole purpose of defrauding advertisers.

According to the suit filed in California last week, the Texas-based firm sought to take unfair advantage of Google's 'pay-per-click' advertising scheme by fraudulently clicking on the advert links displayed on its site.

This legal action is reported to be one of the first of its kind pertaining to 'click fraud'. However, the issue has been a live one for some time in the internet marketing industry.

A comprehensive report describing the stage of development of e-commerce in most major offshore jurisdictions, including the legislative regime, is available in the Tax News Reports Shop at http://www.tax-news.com/reportshop/

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