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Ferretti Makes A Statement With Record Miami Exhibition

by Mike Godfrey, Tax-News.com, Washington

21 February 2013


With the largest display in the Miami Yacht and Brokerage Show's history, Ferretti aimed to consolidate its recent progress breaking into the Americas market by showcasing no less than 25 new models at the five-day fixture.

Ferretti Group's in-water display included a record-size showcase comprising Ferretti Yachts, Pershing and Riva yachts, with the highly anticipated Ferretti 870, Ferretti 690, Pershing 82 and Custom Line Navetta 26 Cresendo making their US debuts at the event.

Ferretti explained that its increase presence at the Miami Yacht and Brokerage Show, which ran from February 14-18, 2013, demonstrated the Group's commitment to the Americas market, which has been the source of record sales for two consecutive years.

Latin America, in particular, continues to be a strong growth market for Ferretti, with its expanding dealer distribution network now spanning nine countries including Puerto Rico, Argentina, Peru, Mexico, Brazil, Colombia, Venezuela, Panama, and the Dominican Republic.

Ferruccio Rossi, Ferretti Group's Chief Executive Officer, explained that the Group had chosen Miami to celebrate the 170th anniversary of the Riva brand. He said: "We are delighted to present this [showcase] in the United States, the world's number-one market for the boating industry, where our Group is currently making considerable investments, including the opening of the new production facilities of Bertram Yacht - the legendary manufacturer of sport fisherman motor yachts and a brand of the Ferretti Group - in the ultra-modern marina in Merritt Island, Florida."

James Henderson, President and CEO of Ferretti Group America, added: "Taking part in this Boat Show with such a large number of new yachts represents a great success for the Ferretti Group, as it proves our strength on the American continent and our constant commitment to this region.”

TAGS: marine

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