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Cruise Industry Associations Form Global Body

by Mike Godfrey,, Washington

25 December 2012

Nine cruise industry associations have agreed to operate under a common organization with a unified structure to serve as the voice and advocacy leader of the global cruise industry, the Cruise Lines International Association.

Associations that have agreed to operate under the title of the existing Cruise Lines International Association's name, include: The European Cruise Council, the Asia Cruise Association, the Passenger Shipping Association, France's AFCC, Brazil's ABEMAR, the Northwest and Canada Cruise Association, Alaska Cruise Association and the International Cruise Council Australasia.

The new association will offer member cruise liners with a one-stop global resource on technical and regulatory issues and unified global communication and event coordination, to better leverage cruise lines' investment in association membership. For travel agents, the new association will offer more robust partnership programs and networking on a broader scale.

CLIA will be governed a Global Executive Committee, chaired by Howard Frank, Vice Chairman and Chief Operating Officer Of Carnival Corporation. Christine Duffy, President and CEO of Cruise Lines International Association will serve as President and Chief Executive Officer of the new association.

"We are now truly one industry with one voice," said Frank. "Given the tremendous growth and continuing globalization of the cruise industry, this evolution addresses the need to speak and act globally with a unified voice while recognizing the importance of local relationships. The new association will play a vital role in proactively shaping the policy and regulatory environments on a global level and promoting cruising with various constituencies through more effective coordination, communication and stakeholder engagement."

"There are immediate and longer term benefits from the new association that are extensive and wide ranging," added Duffy. "It enables us to better leverage our members' and partners' investment in association membership while strengthening the industry's leadership globally on issues such as safety, security, the environment, sustainability and health. It also allows us to consolidate industry research and to leverage promotional events and marketing communication to facilitate greater consumer interest in cruising."

TAGS: marine

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