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BSA Joins Forces With Hong Kong Authorities To Promote Genuine Software Use

by Mary Swire, for LawAndTax-News.com, Hong Kong

06 September 2006


Hong Kong's Intellectual Property Department (IPD), the Customs and Excise Department, and the Business Software Alliance (BSA) on Monday announced the launch of the Genuine Business Software Campaign.

The campaign will be rolled out in phases which include software legalization and education initiatives, to promote copyright protection and corporate governance. Software piracy refers not only to the illegal reproduction and sale of copyrighted software, but also includes the use of unlicensed software by businesses.

The campaign aims to enhance information technology governance among companies, and to empower them with the know-how to better manage those assets through effective Software Asset Management.

According to the organizers, a key element of the campaign is a series of Business Software Asset Management Seminars made available free of charge for participants.

Another key element is the Business Software Legalization Program - a unique, limited-period program that encourages organizations to take stock of their software assets and acquire legitimate licenses to remedy any shortfall or discrepancies.

The Business Software Legalization Program is open to participants from September 4 to October 31, 2006. Under the Program, BSA assures participants that BSA will not initiate in Hong Kong any end-user legal actions during the 6-month assurance period.

"We strongly urge companies to participate in this unique and limited–period program to ’get their house in order’, and remedy any licensing issues they may have. C&E remains committed to taking enforcement action against the use of pirated or unlicensed software,” stated Ben Ho, Head of Customs and Excise’s Intellectual Property Investigation Bureau.


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