PRS for Music and YouTube have signed a new licensing agreement which will once again allow UK users to view premium music videos on the popular online video platform.
The deal -- full details of which have not yet been disclosed -- will run until 2012 and will be backdated to January 2009, when the former licensing agreement between Google, which owns YouTube, and PRS, expired.
Music videos have been unavailable to viewers in the UK since March, after Google and music publishers failed to agree a new licensing agreement.
PRS, the copyright and royalty collection society, represents some 60,000 songwriters, composers and music publishers.
The society’s Managing Director of Broadcast and Online, Andrew Shaw, observed that: “It is important that those who are creating music – the writers and composers we represent - be rewarded when their works are used. YouTube is a popular online video destination, and this new licence continues to support musical talent. This is an achievement for songwriters, composers and the YouTube community alike and it reinforces the value of our members’ work.”
Patrick Walker YouTube’s Director of Video Partnerships stated:
”We are dedicated to establishing and fostering relationships that make YouTube a place where existing fans and new audiences can discover their favourite content – whatever it might be. We are extremely pleased to have reached an agreement with PRS for Music and look forward to the return of premium music videos to YouTube in the UK where they will join a variety of other content to be enjoyed by our British users.”
YouTube is expected to reinstate thousands of deleted music videos over the course of the next week.
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