Online marketing firm, Miva has reached a licensing agreement with Yahoo regarding use of the latter firm's pay-per-click patented search result technology.
The settlement ends a three year dispute between the companies, and has been welcomed by both parties.
Yahoo reached a similar settlement with Google in 2004, under which the search portal agreed to license the technology in question from Yahoo and grant it 2.7 million shares of Google common stock.
In an interview with CNet News, Yahoo's vice president of intellectual property, Joseph Siino observed that:
"This patent has now been battle-tested in two litigations, both of which resulted in other companies deciding that it was in their best interest to take a license of these patents."
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