William Hill, the UK bookmaker, plans to employ 100 to 150 people in Athlone to staff a call centre handling telephone bets from its UK clientele. The company plans to route the calls through an office in Gibraltar, hoping that this will allow it to escape Irish betting tax, which at 5% is considerably lower than the British rate of 9%, but considerably higher than the Gibraltar rate of nil. The structure would have to be that the customer registers with William Hill in Gibraltar, and has a credit card account there which is debited or (sometimes) credited with transactions; then the call centre in Ireland would just be an outsourced operation, not necessarily run by William Hill at all. The company said it was taking legal advice.
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