The newly re-named UK Intellectual Property Office last week announced the launch of its China Roadmap.
The new UK-IPO guide, entitled 'China, an Enforcement Roadmap', offers guidance to the Chinese Intellectual Property protection and enforcement system.
Aimed at businesses currently in or intending to operate in China, the guide offers practical and effective help on how to protect and enforce intellectual property rights, using the current Chinese system.
Welcoming the launch at a business breakfast in Beijing, Andrew Cahn, Chief Executive of UK Trade and Investment (UKTI) explained that:
"As the Chinese economy develops more business opportunities are emerging and increasing value is being placed on Intellectual Property (IP) rights. This new booklet helps prevent businesses from making costly mistakes by providing a better understanding of the Intellectual Property enforcement systems and key contacts in government and enforcement agencies."
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