Survey Finds Online Investing Trends Are Changing

Carla Johnson, Investors Offshore.com

07 March 2001

Briefing.com, a leading Internet provider of live market analysis on the US stock and US fixed income markets, has conducted a survey of over 1,000 of its users to analyse the latest subscriber demographics and concluded that there has been a profound shift in portfolio size, age and gender in the US online investment community.

Results of the survey revealed that the number of US investors who hold portfolios in excess of US$250,000 has almost trebled from a similar survey performed two years ago, from 12% to 33%.

Of the surveyed users, 53% reported an annual household income of at least US$100,000 which is up 6% since 1998. Dick Green, briefing.com's president, said: 'Investors with large portfolios are attracted to Briefing.com's independent, professional analysis. We are proud of being extremely popular in this demanding, high demographic sector for over 5 years.'

Briefing.com says its users are becoming increasingly younger with around 56% of them between the ages of 35-54 compared to a 1998 survey when more than half were over the age of 55. Now that number has since dropped to 26%.

In addition, briefing.com discovered that while online trading remains a male-dominated environment, the number of female subscribers has increased by 7% from 1998. Women now represent 15% of briefing.com's investment community.

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