Several intellectual property (IP) experts have recently urged South African companies which export goods to Europe to register their trademarks with EU member states prior to the accession of 10 new countries in 2004.
Speaking to the South African Sunday Times, Webber Wentzel lawyer, Helen Burt urged SA firms to register their marks as community trademarks before November 1 2003, in order to avoid coming into conflict with holders of conflicting trademark rights from the new EU member states.
According to Ms Burt, community trademarks are "unitary in nature", meaning that they will ensure protection in all European Union countries. They also only need to be renewed every 10 years.
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