Ryanair To Include Taxes In Advertised Danish Prices

by Ulrika Lomas, Tax-News.com, Brussels

03 December 2001

After the Consumer Council reported Ryanair to the police for 'illegal marketing', the airline company has announced that it will no longer exclude the tax when it advertises prices in Denmark.

Daily newspaper, Jyllands-Posten, reported that Ryanair began flying between Aarhus and London two years and since that time has broken the law by marketing its cheaply priced tickets without including the taxes. Now the adverts actually display what the customers can expect to pay.

Barry Barrable, head of Ryanair's Scandinavian routes, told the newspaper: 'It's our opinion that passengers should be able to see what they pay for flying with us without the addition of various taxes, which we have no influence on. Now we've decided to follow the Danish legislation.'

However, the change will only take place on Ryanair's advertisements in the Danish media; the airline's web site will continues to carry prices excluding taxes. 'In principle the law also applies to advertising on the internet, but if the home page is not Danish then it is very dificult to do anything about it,' said Tina Madsen, a lawyer with the Consumer Council.

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