A key ruling in the long-running patent infringement dispute between Yahoo-owned advertising firm, Overture and search giant Google to determine whether the case is settled or proceeds to a jury trial, is expected in the very near future, according to industry observers.
Overture has argued that with its AdWords service, Google is "willfully" and "directly" infringing on its patent for a "system and method for influencing a position on a search result list", which was granted on July 31, 2001.
Google has countered by arguing that Overture was employing the system for more than a year before it filed a patent application for it, a claim which if proven would automatically invalidate the patent.
However, experts have suggested that the breadth of Overture's patent claims to the online bidding system for advertising keywords could mean that its case against Google is not easy to dismiss.
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