CSFBdirect, the online brokerage service of Credit Suisse First Boston, is celebrating its virtual clean sweep of recent "Best of the Web" ratings for online stock trading services. Coming top in many of the key ratings for the winter 2000-2001 period, CSFBdirect says that this is the company's best year yet for accolades and that it has outperformed its competitors in the Middle East, London, Hong Kong, Japan and the US, where online broking is at its most advanced.
A recent statement from Credit Suisse said that in competitive analyses, CSFBdirect has been praised by industry associations, key financial publications, and published research studies, who all commended the service's reliability, customer access, transaction performance, ease of use, research available, and the range of offerings.
Blake Darcy, chief executive of CSFBdirect, commented: 'We are gratified - although not surprised - that so many ranking teams, as well as investors themselves, have selected CSFBdirect as the best online brokerage service in the US, London, Japan, Hong Kong and Middle East. Our commitment to excellence and sustained superior performance is why we have more than one million highly satisfied customers worldwide.'
He continued: 'As investors gain experience and become more sophisticated, CSFBdirect has kept information current by investing in technology and upgrades to remain ahead of the competition. Our ongoing commitment remains to provide serious, self-directed investors with the most dependable service and a complete selection of resources to manage their finances.'
Over the past year, a number of organisations and publications have sung the praises of CSFBdirect, amongst them the Americn Association of Individual Investors, investment portal TheStreet.com, Forbes.com and Worth magazine.
Darcy concluded: 'Surveys are especially valuable in today's volatile market as individual investors seek to find the online brokerage that best meets their needs and leads them through the multitude of investment options offered today. CSFBdirect will continue to offer excellence in advanced technology and product innovation, enabling self-directed investors to effortlessly manage their online investments.'
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