NetPlay TV, which specializes in live interactive TV gaming, has signed up contracts with Channel Five and STV to broadcast its Eurotelemillions.com games on late night slots and plans to go offshore in November.
The company said that it is in talks with other major European terrestrial TV companies for the provision of interactive games on TV.
Netplay took a major step in developing this business earlier this year by acquiring Two Way Gaming, a joint venture between Two Way TV and Win Gaming which produces the 'Challenge Jackpot' programming on the UK's Virgin Media cable, Sky satellite and Freeview digital terrestrial platforms.
Five was the first UK national terrestrial broadcaster to take advantage of the June 2009 OFCOM teleshopping rules that allow terrestrial broadcasters to air up to six hours of teleshopping, including interactive gaming, in a 24 hour period. Initially the casino programme came on air from 12 midnight until 4am three nights a week in September 2009. This will be extended to six nights a week this month and seven nights from the beginning of 2010.
Martin Higginson, Chief Executive Officer, NetPlay TV plc said:
"This year we have worked hard to ensure our business is in a position to enter into much more substantial agreements. We have strengthened our 'backend' technology with a five year software agreement with Playtech, thus allowing us to process more customers simultaneously. We have strengthened our balance sheet allowing us to enter into long term deals with confidence. We have also added new studios in Guernsey allowing us to operate in a tax efficient manner."
"Over the past two and half years we have developed and strengthened our product, SuperCasino.com, the world's first truly interactive TV casino. To be broadcasting on a national terrestrial TV channel heralds a new chapter in the growth of NetPlay TV."
Netplay TV, is spending GBP500,000 setting up the studios in Guernsey to make its operations more tax efficient, and has been using local people as much as possible. According to a Netplay statement, short term profits have suffered as a result of exiting the premium rate telephone business, along with the delayed migration offshore of the SuperCasino.com The intention was to move the business offshore in April saving approximately GBP120,000 per month, but the decision was taken to delay the move in order to exploit the terrestrial opportunities. This business will now move offshore in November 2009.
Local politicians welcomed the jobs and money coming to Guernsey, but expressed the need to take care in maintaining the island's reputation as 'blue-riband' financial centre.
A comprehensive report in our Intelligence Report series examining the new possibilities that offshore e-commerce open up for business, and analysing the offshore jurisdictions that have led the way in offering professional e-commerce regimes for international business, with a particular focus on e-gaming, is available in the Lowtax Library at http://www.lowtaxlibrary.com/asp/subs_reports.asp and a description of the report can be seen at http://www.lowtaxlibrary.com/asp/description_report6.asp
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