A recent survey released by ratings agency BlueSky International has revealed that less than 50% of Europe's online investors are happy with the service that they are receiving from their broker.
The poll, which was conducted with more than 1,000 clients of online brokers Europe-wide, found that one in ten potential clients who register to trade online never do, and that just over half of Europe's existing online investors trade using two or more brokerage accounts.
Ironically, according to the BlueSky results, client satisfaction in online services was increased by the addition of enhanced offline services to complement the internet trading service. Greater phone access in the event of enquiries was flagged as one of the key factors in boosting customer satisfaction, both in the BlueSky Survey, and in several other polls conducted recently.
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