Market Research firm HPI has been appointed to support the Isle of Man’s rebranding efforts, as the jurisdiction continues an ongoing marketing project aimed at raising its international profile.
According to a report from the Isle of Man Online, Alan Cooper, the Island-based managing partner of the UK-based company will lead a team of researchers in support of the branding consultants Acanchi. The latter firm was appointed by the Manx government in January to help steer the second phase of the ‘Marketing and Branding the Isle of Man’ initiative.
Welcoming HPI on board the project, Chief Minister Donald Gelling was quoted as observing that:
“The team, led by Alan Cooper, has shown a good understanding of the objectives for this important project. The track record of Alan and HPI is considerable and I am confident that this branding initiative will benefit from their involvement.”
The HPI team is set to conduct qualitative and quantitative research among both residents and businesses on the Island, in addition to undertaking surveys among key business sectors in UK and foreign markets.
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