Lloyds TSB Opens Miami Office

by Carla Johnson, Investors Offshore.com

16 February 2006

Lloyds TSB Offshore has announced plans to boost its offshore banking service by appointing a new expatriate banking team for Florida, based in Miami. The team will be headed Guy Goosen, business development manager, Expatriate Banking, Miami.

Goosen’s appointment is part of Lloyds TSB Offshore’s strategy of having a local presence in key locations, growing business volumes from both new and existing customers. Guy will be responsible for implementing relationship marketing and customer acquisition strategies across the Florida region. He brings a wealth of experience to the new role, with over 12 years of banking and finance experience. He has worked with Lloyds TSB Bank in the UK for the last two years, as a regional business development manager.

Guy Goosen, Lloyds TSB Offshore, Miami, said: “The opening of a Miami office is part of our US strategy to market our banking products more effectively in key strongholds. With are over one million UK expats living in Florida, we aim to raise their understanding of the financial opportunities available to them. Many of our customers who have chosen Florida as their home, still like to maintain financial arrangement in the UK, and our local presence will reassure them further.”

The team is made up of Nanci Zarate and Felipe Restrepo, who will be focusing predominantly on marketing our offshore banking products, and making sure that our customer service is of the highest standard. They will both be based in the new office, which is located in downtown Miami.

Recommended