Jersey Continues Overseas Marketing Drive

by Jason Gorringe, Tax-News.com, London

21 January 2011

Jersey Finance – the promotional agency on behalf of the island’s financial services industry – has announced the appointment of Sean Costello as Head of Business Development for the Gulf Cooperation Council region and India.

In his new role, Costello will head up Jersey Finance’s new offices in both Abu Dhabi and Mumbai, which are due to be officially opened in March 2011. He will be responsible for representing Jersey’s finance industry in both regions and building on the links Jersey Finance has established with industry leaders, business introducers, public officials and regulators in the GCC and India.

With more than 13 years’ experience in marketing and business development in the UK and internationally, Costello was most recently Business Development Director for PwC's global Sovereign Wealth Fund clients, headquartered in Abu Dhabi. He was also recently appointed as a committee member to the British Business Group in Abu Dhabi.

Costello previously performed a senior management role with Deloitte UK, where he was responsible for PR and communications in the firm’s Central region. He then moved to become Head of Marketing and Business Development for PwC in their Northern region until 2008. Costello has managed projects ranging from regional public relations, employee engagement, branding, events, strategic sponsorships and client service programmes.

Welcoming Costello to the Jersey Finance team, CEO of Jersey Finance, Geoff Cook said:

"Sean’s appointment is an exciting development for us and a further reflection of Jersey’s wider commitment to cementing relationships with key international markets.”

“In recent months we have seen growing interest from Gulf nations and India in the capabilities of Jersey’s finance industry, particularly our wealth management, corporate, banking and funds businesses. Sean’s experience and specific regional knowledge will be vital as we look to capitalize on our success so far and build Jersey’s positive links with key contacts in the GCC and India this year.”

Recommended