The intellectual property rights awareness level among the business sector in Hong Kong remains high, an Intellectual Property Department survey published on Thursday has revealed.
The poll showed that more than 98.5% of respondents are aware that IP rights include copyright, trademarks and patents.
Around 96.7% considered it necessary to protect IP rights in Hong Kong's business environment, and 97.1% agreed that IP was a valuable company asset.
The percentage of companies that have registered their trademarks, patents or design in Hong Kong rose from 12.5% in 2004 to 30% this year, according to the survey results. They also revealed an increasing trend to have registered four or more trademarks, patents or designs.
The percentage of establishments surveyed that have employees specifically responsible for IP management and which have prohibited their staff from committing IP infringement also rose, from 10% in 2004 to 22.6% this year.
A total of 58% and 70.8% of respondents said their company prohibited staff from using computers in uploading or downloading files for personal use during office hours and installing or using pirated computer software. This is higher than the 49.4% and 63.1% recorded in 2005.
The survey showed 54.6% of Hong Kong's business establishments would check the Trademark Registry record before using or adopting their own trademark for their goods or services. That is higher than the 40.6% recorded in 2004.
However, business executives still get confused between trademark registration and company registration. Only about half of respondents knew that registering a business or company name was different from registering a trademark.
Director of Intellectual Property Stephen Selby observed that the survey results provide a useful benchmark for the department in planning its work, adding it is encouraging to see that more and more businesses are implementing appropriate measures to protect their IP rights.
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