The new head of the Motion Picture Association of America (MPAA) has revealed that the film industry body intends to follow in the footsteps of its recording industry counterpart, despite its earlier reluctance to take such an aggressive course of action.
Speaking to the Associated Press on Thursday, Dan Glickman explained that although movie piracy has not traditionally been as rampant as music piracy due to the prohibitive file sizes and download times involved, increasing access to high speed broadband services has made it necessary for the Association to launch a legal campaign.
"This was not an easy decision, but it must be done now before illegal online file sharing of movies spins out of control," he told the AP.
Although the MPAA chief did not reveal the number of lawsuits that the body plans to file, observers are predicting that several hundred individuals will be targeted in the first round of legal action, with penalties of around $30,000 per download, rising to $150,000 in cases of wilful infringement.
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