The UK's tax authority, HM Revenue & Customs announced this week that it has launched its first ever TV advertising campaign aimed at cracking down on people who evade taxes.
The advertisement, first shown on commercial TV stations on Wednesday, urges the British public to call a new, confidential hotline if they suspect someone of cheating the system.
HMRC Chairman Sir David Varney explained the reasoning behind the campaign:
"By far the majority of people are honest taxpayers, but there is a minority out there who refuse to pay their way. People who don't pay affect us all, and turning a blind eye only reinforces their behaviour."
The TV campaign reportedly follows radio and press advertisements which led to a "huge increase" in the number of people contacting HMRC.
Sir David continued:
"For anyone who is not complying, the best advice is get up-to-date now, and we will do everything we can to help make this process as simple as possible."
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