Guernsey's Board Of Industry has just unveiled its e-commerce strategy, with vice president Deputy Kevin Prevel declaring that the island's branding as a centre for e-commerce is unrivalled by any other jurisdiction.
According to Mr Prevel, a 12- to 18-month "window of opportunity" exists for Guernsey to develop a winning strategy for e-commerce. He said: 'Other jurisdictions competing for primacy as offshore e-locations are ahead of Guernsey in terms of their marketing campaigns. However, their physical infrastructure does not currently match up to their promotion.'
Guernsey is setting up an e-department within the Board of Industry to develop e-commerce strategy and is to advertise locally and nationally for a director to head up the department. As part of an initiative to attract new e-commerce firms, the island is trying to develop a "welcoming" regulatory environment for web-based companies. It has already passed a new law governing electronic transactions and is drafting new intellectual property laws.
Advisory and Finance Committee president Laurie Morgan said he
was very encouraged by the Board of Industry’s e-strategy.
A strong proponent of e-business for encouraging diversification
in the local economy, he said: 'It shouldn’t cause demand
for a huge additional labour force, because it’s going to
be technical development.'
Chamber of Commerce president David Cherry said he also favours
the new strategy. The Chamber is setting up a new sub-committee
to focus on Internet business. According to Mr Cherry, Guernsey
and e-commerce are well-suited: 'It is a clean technology unlike
engineering which doesn’t hit the island’s infrastructure.
It is very Guernsey-friendly', he said.
Stuart Le Maitre, deputy chief executive of the Board of Industry, said e-finance will be a key element of Guernsey's e-commerce strategy: 'The finance industry must be encouraged to start up e-trading operations in the island', he said.
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