The European Union on Tuesday vowed to speed the implementation of its Directive on Privacy and Electronic Communications, which has yet to come into force in nine member states.
Following a meeting of EU telecommunications ministers in Brussels this week, Commissioner for Enterprise and the Information Society, Erkki Liikanen revealed that:
"We have agreed next steps in the national and international fight against spam in order to prevent it undermining consumer and business confidence. There are still things to be done, but we have moved a further step in the right direction."
The telecoms ministers also reportedly pledged to step up cooperation between their countries.
The Directive calls for firms to obtain consent prior to utilising the details provided by customers to send marketing materials via e-mail, and prevents senders of such material from concealing their identity or address.
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