Online auction site, eBay has acted to prevent its trademark from being used in Google's sponsored search results, it emerged last week.
According to reports, the firm recently took advantage of Google's policy of allowing companies to claim certain rights over their own names and keywords, and requested that search-related advertisements using the eBay trademark be modified.
Contained in the 13 page list of terms and sites deemed unacceptable by the auction giant were phrases such as 'eBay power seller', and 'eBay management software'.
Speaking to CNET news on Friday, Google advertiser and eBay management software vendor, John Coera hit out at this new move:
'How do you say that you repair Volkswagens without saying Volkswagen?' he asked, continuing: 'They're stifling competition, going beyond the trademark law and into antitrust violations.'
He went on to add that eBay does not play by its own rules, as its advertisements with Google make use of trademarks belonging to other firms, such as Nike.
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