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Dubai: Promoseven Launches New E-Commerce Venture

Lorys Charambolous, Tax-news.com, Cyprus

19 January 2001

Promoseven Network, the leading communications agency in the Middle East, has extended its products into the arena of e-commerce by launching a new interactive e-business service in the UAE this week. The new subsidiary, ePromoseven, is the result of three years of research and already has contracts with major internationals such as Coca-Cola, Motorola, BMW, American Airlines and Nivea.

Promoseven says the aim of its new e-company is to 'redefine' the business for its customers by creating new and customised business models for them within e-commerce. The company will base its headquarters in the Dubai Media City with an additional office in Bahrain. Investment into the new venture cost Promoseven around $1million (Dh3.68 million).

The Promoseven Network is a 32 year old company with offices and affiliations throughout the Middle East as well as North Africa. The network has over 750 employees specialising in advertising and media for online communications and branding, strategic planning, direct marketing and public relations.

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