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Digicel Scoffs At C And W's Market Share Claims,
by Amanda Banks, Tax-News.com, London
Monday, June 04, 2007
Digicel, which claims to be the Caribbean's fastest-growing telecoms firm, has raised concerns
over competitor Cable & Wireless's recent end of financial year results,
and its claims with regard to C&W's market share in the region.
"We are very proud of taking and growing the market in the Caribbean and,
as a result, cannot understand how the former monopolist in those markets has
recently made claims of achieving the number one market position in Grenada
and being only 1 percent behind us in St Vincent & the Grenadines,"
commented Colm Delves, Digicel Group CEO. "All of our own data and third-party
research refutes this. I challenge C&W to substantiate these claims."
In Grenada, where Digicel launched in 2003, the company claims to have achieved
a 21% market share lead over its main competitor and an equally impressive 26%
lead over that same competitor in St Vincent & Grenadines, where the company
also launched in 2003.
Digicel Group's subscriber growth over the 12 months to March 31, 2007 was
144%, and the company has 4.7 million customers across 22 markets. In the 12
month period to March 31st, 2007, Digicel delivered 50% growth in the 12 markets
-- including Anguilla, Antigua & Barbuda, Barbados, the Cayman Islands,
Dominica, Grenada, Jamaica, St Kitts and Nevis, St Lucia, St Vincent &
the Grenadines, Turks & Caicos, as well as Trinidad & Tobago - in which
it competes against its competitor Cable & Wireless.
Digicel said that it has 700,000 customers more than its main competitor, which
has operated in the region for more than 100 years.
"Becoming the number one mobile community in the Caribbean after just
six years of operation is not only an outstanding achievement by our people,
but a significant milestone for Digicel," added Colm Delves. "Our
presence into the Caribbean market has demonstrated that competition benefits
everyone. Digicel thrives in a competitive mobile environment and remains committed
to driving mobile growth in the Caribbean market. Our continued focus is to
deliver our customers the very best value, best services and best choice compared
with our competitors."
Digicel said that its market share figures are based on third party research
from Prodatos, and independent third-party resources such as GSM Association
Infocenter and The Mobile World, as well as Digicel's regular monitoring of its
network activity.
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