Deutsche Bank has announced that its financial portal, Moneyshelf, will be integrated as an open platform for the financial products of third parties under a new range of services "Deutsche Bank 24 Moneyshop" in Autumn 2001.
Deutsche Bank says that now it is successfully providing its Personal Banking customers with access to 4,600 investment funds of third parties through maxblue, it can expand its offering with a new range of services. With Moneyshop, Deutsche Bank 24 can offer its current personal banking customer base of around 7.4 million the opportunity to select from a number of third-party banking products.
Using the new, integrated platform, customers will be able to compare, and order directly online, banking and selected insurance products from various providers without having to open an additional bank account. Deutsche Bank 24 is also planning on combining its entire self-service and transaction areas, its nine supermarket branches and the Call Center range of services under the name Deutsche Bank 24 Moneyshop.
Hermann-Josef Lamberti, member of the Board of Managing Directors of Deutsche Bank AG responsible for Personal Banking, said: 'Customers increasingly want the best from the online and offline worlds from a single source. Customers want integrated solutions and the freedom to choose in doing their banking as well as access to an independent and comprehensive range of banking and insurance products.'
Dr Herbert Walter, Spokesman of the Board
of Managing Directors of Deutsche Bank 24, added: 'Step by step, we want
to open access for our Personal Banking customers to the financial products
of third parties, in the investment area through maxblue, but now also
for banking and insurance products using Deutsche Bank 24 moneyshop. Here,
we are successively expanding the ability to choose for the customers,
and we are continuing our path consistently in becoming a modern financial
distribution company.'
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