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Cable And Wireless To Refocus Caribbean Business,
by Amanda Banks, Tax-News.com, London
Friday, June 27, 2008
Cable and Wireless has announced that it aims to build, from its existing operations
across the Caribbean region, a single, pan-Caribbean telecoms provider that will
deliver "world-class products and customer service to the people of the Caribbean."
The pan-Caribbean approach that Cable & Wireless is taking is driven by
its wish to offer a more consistent set of services for all customers, to respond
to competitive pressures, and to capitalise on advances in technology, which
enable the provision of faster, better and cheaper customer services.
Cable & Wireless also believes that the introduction of a world-class Pan-Caribbean
provider focused exclusively on the Caribbean will also benefit economies in
which the business operates, particularly as it will allow the company to operate
a Caribbean sourcing programme – taking all the goods and services it
needs from regional suppliers wherever possible.
C&W said that its reshaped business will be focused on ensuring that Caribbean
customers receive levels of customer service comparable with the very best telecoms
operators in the world.
The move is part of Cable & Wireless International’s business-wide
strategy to give a much higher degree of autonomy to regional businesses, so
decisions are taken closer to the customer and the right actions can be taken
in individual markets to deliver what those markets need.
Cable & Wireless International (the parent company of Cable & Wireless
Caribbean) will, in future, act as a financial investor allowing local management
to invest in services for their local customers.
Commenting on the announcement, Cable & Wireless Caribbean CEO Richard
Dodd stated: “Delivering just enough is not good enough; customers in
the Caribbean are sophisticated users of telecoms services and deserve the very
best, that’s what we’ll deliver. By combining the skills, resources
and vast experience we have across the region, we’ll create the first
(and only) truly Caribbean telecoms company…an organisation that makes
delivering a great customer experience its top priority.”
He added: “We will achieve this by streamlining and focusing our business
on the best of products and services available to our customers and by empowering
and developing even further our greatest resource, our colleagues who already
serve you across our many businesses. I repeat, ‘Great customer experience
is our top priority.’”
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