Bermuda To Use TV Commercials to Push E-Tax System

by Amanda Banks, Tax-News.com, London

28 September 2004

The Bermudian government is preparing to air a television commercial in a bid to boost the number of firms in the jurisdiction electronically filing payroll taxes under the government’s E-Tax Initiative.

Since the launch of the E-Tax Initiative in June 2002, Finance Minister Paula Cox has reported that a little under 500 firms have opted to pay their payroll taxes online, generating some 1,811 returns and $104 million in revenue out of a total payroll revenue of approximately $200 million.

Cox believes the 30 second long adverts will help spell out the simplicity and overall benefits of the E-Tax system and convince a hitherto sceptical business audience.

“Now we’re about to launch, I think you’ll see that, with publicity and also with the advantages being made quite clear, we should see a steady peak and rise,” commented Mrs Cox, according to the Bermuda Sun.

“There’s a certain element that are resistant to using computers. We have to demonstrate that it’s easy and will become ‘one-stop shopping’,” she observed.

Recommended