Independent financial adviser group Inter-Alliance announced that BT has become one of its re-sellers, in a deal that sees its online services put on BT’s consumer websites. The 800,000 subscribers to BTinternet will be able to research information and buy product from among more than 3,000 funds from about 400 providers on the company’s portal - www.btinternet.com. Next month, Inter-Alliance will put its wealth management tool, MynetWorth, and Offshore Centre service - currently available on its own site at www.inter-alliance.com - on the BT site, which the company claims is the UK’s largest.
British Telecom said it hopes that the services will provide its internet customers with a one-stop personal finance service. Users of BT’s broadband services will also be able to access the new features at www.btopenworld.com, the company added.
Inter-Alliance has developed the fund supermarket for BT to provide through its new, mass market, internet business, while advice can be requested from Inter-Alliance's 1,350 member advisers separately. Stuart McGreevy, group chief executive of Inter-Alliance Group, said: "This initiative forms part of an ongoing programme to enable new business partners seeking to offer online and offline financial services to their customers."
The advisory aspect of the service is seen as critical to the supermarket's success. Inter-Alliance's 1,350 advisers are based at 70 practices nationwide, and it has also developed a general insurance and mortgage centre that can be tailored to fit on to partners’ websites, said McGeevy.
Some in the industry doubt whether such a range of choice is necessary or beneficial on a web-site, believing that it will only confuse the visitor, and that 40 or 50 funds is amply enough to give a complete service.
.
Network Tweets
Network BlogsContent
provided by
|
Archive | Resources | Partners | Site Map | Links | Newsletter Archive | Contact | RSS Feeds | About | Syndication | Advertising & Marketing | Recruitment | Terms & Conditions | Privacy
Copyright © 2012 - All Rights Reserved - Tax-News.com
IMPORTANT NOTICE: Tax-News.com has taken reasonable care in sourcing and presenting the information contained on this site, but accepts no responsibility for any financial or other loss or damage that may result from its use. In particular, users of the site are advised to take appropriate professional advice before committing themselves to involvement in offshore jurisdictions, offshore trusts or offshore investments.
Write a comment