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Apple's 'Fairplay' Copyright Protection Dubbed A Success

by Mike Godfrey, for LawAndTax-News.com, Washington

09 May 2003

Apple announced this week that its iTunes music store sold more than 1 million downloads during its first week of operation, a development which is likely to cheer the US and international music industry, currently fighting copyright infringement battles on several fronts.

The iTunes software differs from services offering free downloads, in that it charges 99 cents per song, and imposes limitations on the ways in which those songs can be used once downloaded.

The company's new 'Fairplay' digital rights management software technology allows users to transfer their downloaded tune onto any number of iPods, but only onto three computers. The technology also allows users to create customised selections of songs, but again places a limit on the number of copies that can be made.

However, observers have suggested that despite this, it appears that many music lovers are willing to pay for a legal download service, perhaps spooked by the innovative techniques being used by the US recording industry to trap users of illegal peer-to-peer networks.

'In less than one week we've broken every record and become the largest online music company in the world,' Apple's CEO, Steve Jobs enthused this week.

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