Apple Computer has launched a legal campaign to protect its 'iPod' trademark, it emerged this week.
According to reports, the firm has recently sent cease-and-desist letters to at least two other businesses for their use of the word 'pod' in their product titles.
The firms under Apple's scrutiny so far have been named as Mach5Products, which manufactures the 'Profit Pod' vending machine data collection device, and the manufacturer of 'TightPod' covers, which are used to protect a variety of electronic equipment, including MP3 players.
Speaking to the Financial Times with regard to the letter, Mach5Products founder, Dave Ellison disputed Apple's infringement claims, arguing that he and his wife thought of the name - which has just received trademark approval in the US - before the introduction of the iPod in 2001.
"I'm not going to change the name - it's not like they offered us anything for it," he told the FT.
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