Rights management information (RMI) consists of metadata used to identify digital content and owners of rights, and to express licensing information in digital form. The seminar will explore the relevance of RMI, survey emerging technologies and standards, and identify challenges affecting copyright owners, Internet users and intermediaries such as search engines.

The seminar will also address key questions such as ownership, licensing and management of IP, as well as the tools used to manage creative content and identify users and owners.

According to WIPO:

"RMI is increasingly relevant and important to online content distribution. The technologies used to manage rights information have been improving in recent years through increased sophistication in metadata schemes and development of standards. For example, RMI can help users to customize their searches and engage in effective and flexible licensing agreements with right owners."

"Moreover, the rise of User Generated Content (UGC), the growth of new online licensing tools such as Creative Commons, and the growing popularity of blogging and social networking, offer a promising horizon for use of RMI in increasing copyright compliance while providing users greater functionality and flexibility to access and use content."