Swiss Life/Rentenanstalt
has announced that in January 2001 it is to launch
the first integrated financial portal in Switzerland.
Redsafe.com will provide clients with a comprehensive
range of online financial services, says the company,
which hopes to expand the service to other European
countries in 2001. The project is a major element
of Swiss Life/Rentenanstalt's e-strategy, which commenced
at the beginning of this year with the establishment
of a new E-Business Division.
Redsafe.com will comprise
a range of solutions for asset gathering and wealth
management on a single platform. As well as banking
products and securities trading on various stock exchanges,
Redsafe.com will offer fund and insurance products
from the major providers, including the Swiss Life/Rentenanstalt
Group.
According to Swiss Life/Rentenanstalt,
Redsafe.com 'offers information and general services
creating high market transparency for clients and
facilitating decisions with regard to purchasing and
selling. Clients are provided with a complete overview
of their current wealth situation. Moreover, all investors
have the possibility of drawing up their individual
risk profile with specific investment recommendations
and to carry out transactions in realtime. The new
financial portal guarantees security and confidentiality
of all transaction and client data.'
Redsafe Bank, a subsidiary
of the Swiss Life/Rentenanstalt Group, has its head
office in Zurich and employs approximately 40 individuals.
In addition to the launch of Redsafe.com, an independent
company will be established in the UK before the end
of the year which will provide clients with a service
platform for expatriates under the name of "Propeller".
It will offer solutions such as tax consultation,
visa matters, work permit inquiries and financial
services. These services will be provided by a large
number of partners. It is planned to quickly expand
into Switzerland and other countries.