Swiss Private Bank Enhances Client Services With New Website
Ulrika Lomas, Tax-news.com, Brussels
27 November 2000
Swiss
private bank Bank Sarasin & Co has launched a
new website to provide what it calls E-Services. The
new Internet resource for clients is available at
www.sarasinlink.ch.
According
to Bank Sarasin, clients are now able to enjoy the
following:
- Receive
round-the-clock information on their portfolio,
general stock market information and
- Sarasin's
own company and market research publications;
- Tailor
the navigation system to their individual requirements
by setting up a personal profile;
- Define
alerts to ensure they are automatically notified
about important developments in their portfolio,
new research publications or market trends;
- Enjoy
interactive communication with their client advisor.
The bank said that its two priorities in designing
the new E-Services site were user friendliness and
security. In a statement, Bank Sarasin said: 'We have
employed the most advanced technological features
available to ensure the maximum level of security
possible and meet our usual exacting standards as
a private bank.'
The statement
concluded: 'Our goal is to exploit the technical possibilities
offered by the Internet to improve our customer service
through the combination of personal support and convenient,
secure E-Services. We are convinced this is the best
way to cater for the demands of our forward-looking
clientele and at the same time further enhance the
quality of our "Personalized Private Banking"'.
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