Irish Minister for Enterprise, Trade and Employment, Mary Coughlan has announced
that SES Astra SA and the Eutelsat Communications SA, Europe’s two leading
satellite operators, have selected Ireland as the Corporate Headquarters for
their new joint venture company, Solaris Mobile.
With a combined investment to-date of EUR130 million in a new satellite, the
new company, specialising in the emerging market for Mobile Satellite Services
in Europe, is projected to create up to 50 high value jobs over three years
in Dublin.
The establishment of Solaris Mobile was announced in October 2006 by the two
companies as a joint venture operation for the provision of a new satellite-based
service throughout Europe. A satellite supporting the new service has been under
construction since October 2006 and is scheduled for launch in early 2009.
The Dublin HQ will have responsibility for all corporate functions including
regulatory support, sales and marketing, communications and brand awareness,
finance and billing, compliance and legal for the European market. It will also
be responsible for identifying new business opportunities, negotiating and managing
partnerships with international broadcasters, content developers, network operators
and mobile phone handset manufacturers.
Solaris Mobile’s new infrastructure will enable the broadcasting of TV,
video and radio, as well as providing a platform for new two-way communication
services to handheld mobile devices - mobile phones, PDAs, vehicular devices,
etc. The infrastructure will enable the deployment of a fully-fledged TV experience
on mobile devices on an “anytime and anywhere” basis and, for the
first time, will allow satellite infrastructure to compete and complement with
existing terrestrial networks for the provision of broadcasting services to
the mobile sector.
Welcoming the investment, Coughlan stated:
“This project is the first investment in Ireland by international satellite
operators and as such is a unique investment for the country, particularly as
it is being made by two of the highest profile brand-name companies in the global
satellite communications industry. The sophisticated technical qualifications,
knowledge and experience requirements of the new positions is once again a significant
endorsement of Ireland’s wealth of talent and expertise. It is also a
measure of the confidence which leading global companies have in the ability
of this country to deliver on projects at the forefront of their industry. This
project will provide an important marketing reference for IDA’s continuing
work to attract new business within the mobile, media and telecommunications
sectors.”
“Ireland continues to be one of the most attractive places in the world
as a location for global business. With our highly educated, skilled and adaptable
workforce, our strong focus on R&D and knowledge, and our can-do, responsive
and open attitude, we remain a location of choice. As a small open economy,
Ireland welcomes the continued strong interest demonstrated by some of the world’s
leading companies in investing and expanding here. Ireland has transformed as
an economy over recent years, and we are well positioned to continue this transformation
over coming years. We are pro-business, pro-European and proud to be always
to the forefront of the minds of global business leaders as they make critical
investment decisions.
CEO of Solaris Mobile, Steve Maine, added:
“Solaris Mobile is of major strategic importance to both our parent companies
as it seeks a first mover advantage within the European market for the commercial
delivery of TV and other broadband services to mobile phones and other portable
devices via satellite. It also represents the first joint venture between the
two companies who are combining their industry-leading experience and expertise
in data and video broadcasting, as well as in two-way services, to support Solaris
Mobile. With so much at stake we needed to find the right location in Europe
for our Corporate Headquarters. Following a detailed assessment of a number
of locations across Europe we decided that Ireland would deliver this project
to the tight deadlines required and would be best at ensuring its successful
development to the most stringent standards.”