More Than Half Of European Online Investors Unhappy With Service, Says Survey
A recent survey released
by ratings agency BlueSky International has revealed that less than 50% of Europe's
online investors are happy with the service that they are receiving from their
broker. The poll, which was conducted
with more than 1,000 clients of online brokers Europe-wide, found that one in
ten potential clients who register to trade online never do, and that just over
half of Europe's existing online investors trade using two or more brokerage
accounts. Ironically, according to
the BlueSky results, client satisfaction in online services was increased by
the addition of enhanced offline services to complement the internet trading
service. Greater phone access in the event of enquiries was flagged as one of
the key factors in boosting customer satisfaction, both in the BlueSky Survey,
and in several other polls conducted recently. .
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