The Chambers of Commerce of Ireland (CCI)
is promoting a campaign to encourage e-business development after a survey
conducted by MORI/MRC found that many small and medium enterprises (SMEs)
in Ireland, particularly the south-east, do not have an Internet strategy
as part of their business plans.
The survey questioned over 700 SMEs on
issues including: hardware and software in current use; Internet applications;
perception of the role of e-business and the impact upon their business;
obstacles to e-business; and expenditure on information and communication
technology.
The survey, commissioned by the CCI and
supported by Newsconnected and the Department of Enterprise, Trade and
Employment, discovered that under a third of businesses with a turnover
of less than £5 million had an Internet strategy. In fact, only
46 per cent of the 726 companies surveyed had an online presence at all.
Heading the campaign is Seán Lynam
who explained that the campaign will involve an e-business training programme
for SMEs which will target the south-east region where businesses came
out worst in the survey. The programme will help businesses gain more
knowledge and awareness of e-business technology, strategy and applications.
Mr Lynam said: 'One concern that people often
express is how to apply the theory to a practical application in their
business. Each participant in this programme will develop an e-business
action plan as part of the course. The key is to apply what they have
learned on the course to the very real environment of their own business.'