In their droves,
both major and not-so-major banks have been desperate to get a
piece of the online banking action. Banks are lured by the fact
that offering services online can drastically cut costs. Hong
Kong's Internet banking industry has often been criticised for
lagging behind the rest of the world. The situation has started
to change, but innovations are pretty recent - Hong Kong's largest
bank HSBC only started offering online services in August. Nonetheless,
a leading academic has said that whilst Hong Kong's banks may
have been slow to embrace online banking so far, they are in an
excellent position to capitalise on the opportunities offered
by the SAR's close links with China.
Dr Andy Lowe, a lecturer
in marketing at the Scotland's University of Strathclyde and an
Internet banking expert, believes the fact that Hong Kong has
not rushed forward into online banking is not necessarily bad
news. He said: 'It's sometimes not such a bad thing to be a late
starter. Hong Kong is in a very good position to benefit from
the mistakes and successes that America and Europe have made in
this area. The really key role that Hong Kong could have in Internet
banking is as a platform for mainland China, because once the
mainland enters the World Trade Organisation then there will be
some massive retail banking opportunities. Hong Kong banks are
in a unique position to develop Internet banking in China like
no other place is.'
In Communist China
many citizens do not have bank accounts and there is not so much
weaning from traditional to online banking to be done. In Dr Lowe's
view, Hong Kong banks can bypass "old-fashioned" means
of banking to start offering online services immediately.
Dr Lowe also predicts
a rosy future for Hong Kong's online trading sector, following
last week's successful MTRC share offer, which was the first initial
public offering (IPO) to be carried out online in the SAR. However,
much depends on server speed. Dr Lowe said: 'The availability
of affordable high-band communications is a really vital requirement.'
A slow connection, he said, would be 'a very major limitation
to personal retail online trading.'
The difficulty for
traditional banks in moving towards the provision of online services
is that there are so many players wanting to win over all-important
customers. A key worry, it seems is that the customer service
and marketing strategies offered by new entrants may outstrip
anything traditional banks can come up with. Dr Lowe believes
Hong Kong banks need to change the way they think in order to
survive these challenges. He said: 'Small and medium-sized banks
need to find the right niche to survive. These banks will probably
have to group together in some sort of alliance.'