According to analysts, private
banking clients are now flocking back to seek individual investment advice,
following a significant fall-off during the 1990's bull market.
During the boom period of
the late '90s, high net worth individuals were less keen to bother their advisers,
either because they had been tempted to go it alone by the countless electronic
trading platforms and DIY approaches being launched at the time, or because
they felt uncertain, and with the market (and their portfolios) steadily climbing,
were inclined to leave investment decisions to the sole discretion of their
financial counselors.
However, dramatic falls
in the markets, combined with difficulties in integrating self-directed investment
systems into existing private banking infrastructures meant that the novelty
soon wore off for many high net worth investors, and hand-holding is once again
the flavour of the month.
'The initial uptake, even
in traditional private banking, was quite high,' explained Ian Woodhouse, wealth
manager and European banking analysts with PricewaterhouseCoopers in London.
'But the volumes disappeared in a significant way in this self-directed segment
when the markets became more challenging.'
Although the general trend
is for greater interaction between private bankers and their clients, the direction
in which this new closer relationship leads is varied. Richard Worts, the managing
director of British portfolios at Global Asset Management, revealed recently
that many of his wealthy clients were content to sit tight for the moment, explaining:
'Many have not been impacted so much because their portfolios are well diversified.'
William Oullin, managing
director of global banking at Barclays Private Banking, however, has a different
experience. As the markets begin to show signs of improvement following the
September trough, revealed Mr Oullin, certain clients are eager to get back
in the fray, hoping to pick up some bargains. 'We have had to temper their enthusiasm,'
said Mr Oullin. 'We are just trying to help them not get back too early.'