US mutual funds group
Franklin Templeton said last week that it had commenced
talks with top Swiss banks to distribute its products.
Unlike the US, where much of the mutual fund business
belongs to independent fund managers, in Europe it
is dominated by banks and their subsidiaries, hence
Franklin Templeton's approach to the likes of Credit
Suisse Group.
At a presentation last
week, Franklin Templeton told journalists that it
is negotiating a global sales deal for its products
with Credit Suisse, although the US would be excluded.
Martin Oberholzer, managing director for Franklin
Templeton's Swiss operations, said the company had
also started talking to Credit Suisse rival UBS and
terms with UBS could be finalised by the first quarter
of 2001. It is also in talks with some Swiss private
banks, as well as other distribution outlets which
Mr Oberholzer called "fund supermarkets".'
Franklin Templeton was
formed in 1992, when California-based Franklin acquired
the UK-based Templeton, Galbraith & Hansberg.
Its efforts to cooperate with some European banks
come as it endeavours to build up the electronic delivery
of its services.
Charles Johnson, President
of Franklin Templeton International, commented: 'We
have been gradually putting more and more of our products
online. We have limited transaction capability at
this point, however we expect over the next 12 months
to have a significant amount of transaction capability.'
Swiss banks have pushed
to the forefront of not only banking but broking too.
The Internet is being increasing utilised to distribute
products, aiming to spur inflows into their wealth
management operations. Credit Suisse, for one, has
an Internet fund data base, Fundlab, which lets users
compare performance of its products and those of competitors.
Franklin Templeton is
moving into Europe at the right time and believes
that it can access a huge potential investor base
via co-operation agreements with major banks such
as Credit Suisse and UBS. According to a study by
Goldman Sachs cited by Templeton, assets managed by
European mutual funds are expected to quadruple by
2010. Rapid growth is also starting to open European
banks to the idea of selling competitors' products
along with their own to attract business to their
banking platforms.
Martin Oberholzer concluded:
'I think over the recent two years you have seen a
tremendous interest in the market, and you have seen
that all the major banks in Switzerland - mainly Credit
Suisse - have opened up the doors for third party
funds. We believe that is exactly the route that we
want to go.'