Almost one year after the implementation of the Controlling the Assault of
Non-Solicited Pornography and Marketing (CAN-SPAM) Act in the United States,
opinion is divided on the effectiveness of the legislation.
Under the terms of the anti-spam law, spammers can face custodial sentences
of up to five years, and fines ranging between $250 per unsolicited e-mail sent,
up to $6 million in severe cases.
However, critics of the Act have suggested that by requiring the recipients
of spam e-mails to opt out of receiving them, rather than obliging firms to
receive permission before sending bulk mailouts, and by overriding some tougher
laws put in place by state authorities, the federal legislation has actually
made things easier for spammers.
Speaking to the IDG News Service this week, Laura Atkins, president of the
SpamCon Foundation condemned the fact that CAN-SPAM does not allow individuals
to take legal action against spammers, observing that:
"CAN-SPAM has not made it any easier to find spammers. It has not decreased
the amount of spam."
According to IDG, this appears to be supported by figures released by manufacturers
of anti-spam products, such as Postini, which recently revealed that the amount
of legitimate e-mails that it sees has dropped from 22% at the beginning of
2004 to just 12% by the beginning of this month.
However, ISPs have used CAN-SPAM to file hundreds of civil lawsuits against
spammers in 2004, Jennifer O'Shea, spokeswoman for Senator Conrad Burns (R-Montana),
the main sponsor of CAN-SPAM explained.
"Senator Burns has said from day one that enforcement is key for this legislation
to be effective," she argued, continuing:
"We have seen several big lawsuits, which have been helpful, but we need to
continue to see more of these lawsuits in order to keep up with big time spammers
and keep spam out of inboxes."