Credit Suisse Launches Mass Affluent Portal
Ulrika Lomas, Tax-news.com, Brussels
10 November 2000
Credit Suisse said on
Wednesday that it had launched its pan-European online
investment service targeting the mass affluent. Unveiled
in September, the new service is available in the
UK, Belgium, Denmark, Finland, Germany, Ireland, Italy,
Luxembourg, Netherlands, Spain and Portugal. Other
European Union countries will be added later.
Ivo Furrer, head of credit-suisse.net,
said 1,000 people had already pre-registered for the
service, which offers online share dealing in 15 stock
markets and a supermarket of 175 investment funds,
plus virtual portfolios and CSFB research. Credit
Suisse, which has already made a significant investment
in the project, aims to attract up to 100,000 customers
by the end of 2001.
Customers wishing to
use the new service will need at least £30,000
of assets under management and at least £600
to open an account. They will be able to buy shares
in stock markets including the US, UK and German markets
from an account allowing them to switch between four
currencies - dollars, sterling, Swiss francs and Euros.
There are plans to add additional stock exchanges
in the future, including Hong Kong and Tokyo. Credit
Suisse is considering launching other financial products
such as credit cards, life insurance products and
using the platform to offer shares in IPOs.
Mr Furrer said that his
company had the edge over its rivals in the wealth
management business: 'I think we have first mover
advantage because of the comprehensiveness of our
offering. The investors we are aiming at are more
inclined to think globally, know a certain amount
about stock markets and investment funds,' he said.
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