Barbados Tourism Minister Announces Support For New Ticket Tax
Following the CARICOM Summit
On Tourism , Barbados' Minister of Tourism, Noel Lynch, has announced that he
is behind the proposal to impose an additional tax on airline and cruise line
tickets. Although this may seem a
slightly counter-intuitive move to make in the post-September 11th slowdown,
especially for a country which relies so heavily on tourism for revenue, the
Minister insists that there is method in his madness. Earlier this week, he
revealed that the additional revenue generated by the new 'ticket tax', if implemented,
will go to fund a sustained regional marketing programme, designed to put the
tourism sector back on track. 'We need to find a way to
reposition the industry in terms of all its components and we must find a way
to sustainably fund the marketing campaign,' Mr Lynch explained to the Barbados
Nation News on Monday. Marketing experts have predicted
that the cost of launching and sustaining a regional marketing campaign to promote
the Caribbean brand could be in the region of US$40 million per year. .
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